SHISEIDO : TOKYO, JP 2020

IDEO Experience : Environments Lead

Description

A—1 Shiseido Salon Re-invention
A 12 week project in 2020 conducted by IDEO to design a salon space for the Shiseido company in Harajuku. The project served as a testing ground for the company as a whole and we proposed that the experience not just be a salon, but also a retail space, library, cafe, trial and event space. The multi-functional proposal challenges the typical conventional salon model by creating a gathering hub for a variety of experiences.

B—2 Concept Direction

Small moments of engagement scattered throughout the structure and are seperated by flexible, easy to move curtains which visually seperate the spaces, but also divide program of retail, cafe, salon, and studio.

Team

A. Structure
The team consisted of four multi-disciplinary designers who relocated from various offices to embed within the client in Tokyo
B. Work
2 Members of the team worked primarily in the art & creative direction and 2 members worked on project lead and technical details
C. External Members
Additionally our team worked with on external design teams on the client side & design firms who we’re going to develop the offices

Work

01. Scope

The project began as the design of an experience which could work as a testing ground for the entire Shiseido brand through a flagship in Harajuku - meant to reinvent the salon experience through research and iterative design

02. Skills
Visual Merchandising, Architecture, Design, Story Design, Brand Lead, Retail Design, Project Lead
03. Software
Autocad, Rhino, Adobe Suite, V-Ray